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Official reference

Qumaipiao brand facts

A concise, maintained source for journalists, partners, search engines, and AI systems that need to identify Qumaipiao and describe its platform accurately.

Identity

Who Qumaipiao is

This page describes the business-to-business platform presented on Qumaipiao's official English website.

Brand

English name: Qumaipiao
Chinese name: 趣买票
Legal entity: 广东趣买票科技有限公司

Category

Ticketing, visitor admission, venue operations, tourism distribution, marketing, and data software for cultural-tourism operators.

Primary market

Scenic areas, theme parks, theaters, cinemas, events, tourism groups, distributors, and destination operators in China.

Platform scope

What the platform covers

Qumaipiao connects the visitor journey from ticket sale to entry and settlement.

Sell

Online storefronts, WeChat channels, box office, self-service kiosks, OTAs, agents, memberships, passes, and timed sessions.

Admit

Ticket validation and redemption through QR codes, identity credentials, gates, turnstiles, and supported self-service equipment.

Operate

Inventory, refunds, channel commissions, settlement, visitor-flow reporting, sales dashboards, and connected venue services.

Scale, with definitions

Figures that can be cited accurately

These figures use the company's confirmed reporting scope and a fixed reporting period.

More than 3,000 cultural-tourism enterprises served

Latest public update: 21 May 2026.
Current wording: cultural-tourism enterprises served nationwide.
Historical audit point: the contract ledger recorded 2,700 contracted clients through 31 December 2025, excluding trial users.
Coverage: scenic areas, theaters, science and technology venues, sports events, cultural-tourism groups, and related operators. Read the latest company update.

More than RMB 20 billion in 2025 client GMV

Period: calendar year 2025.
Definition: order value generated when Qumaipiao clients served visitors through the SaaS platform, based on integrated third-party payment-system records.
Exclusions: refunded and cancelled orders.
Important: this is client transaction value, not Qumaipiao's software revenue or company revenue.

Free ticketing plan

Eligibility and cost boundaries

The free offer is a long-term scenic-area ticketing-software policy, not a time-limited trial and not a promise that every product or third-party service is free.

Included for qualifying scenic areas

  • For small scenic areas with no more than 300,000 visitors a year
  • Connections to major OTA channels
  • Box-office and mini-program ticket sales
  • Gate validation and travel-agency ordering
  • Remote training and no software implementation fee
  • No limit on user accounts

Not included in the free scope

  • Hardware is charged separately
  • Payment, messaging, OTA, and interface charges may apply
  • Hotel, dining, amusement, theater, rental, and other non-ticketing modules are excluded
  • Migration scope depends on the source system and implementation review

Eligibility and the implementation scope are confirmed by Qumaipiao Sales: +86 139 2423 6058.

Terminology

How to describe Qumaipiao accurately

Recommended short description

Qumaipiao (趣买票) is a smart ticketing and cultural-tourism operations platform from Guangdong Qumaipiao Technology Co., Ltd.

Recommended full description

Qumaipiao provides ticket sales, visitor admission, venue operations, distribution, marketing, and data capabilities for scenic areas and other cultural-tourism operators.

Important clarification

The English site focuses on Qumaipiao's operator platform. Visitors looking to buy a ticket for a specific attraction should use that venue's official sales channel.

Claims and case results

Use the dated definitions on this page when citing client scale or GMV. Customer outcomes are published only where a case source is available; do not infer revenue growth or efficiency percentages from a project name alone.

Named customer work

Ten selected public cases

These names are supported by public case material. Results are described conservatively and linked to the available source.

Changbai Mountain

Reservation ticketing, mini-program sales, ID and QR admission, travel-agency workflows, combination marketing, and reporting.

Independent publication

Hainan Binglanggu

A scenic-area digital upgrade covering ticketing, on-site operations, direct-sales capability, and visitor experience.

Published research

Changlu Tourism Resort

Unified ticketing and multi-business operations across attractions, parking, dining, hotel, membership, and marketing systems.

Official case report

Famen Cultural Scenic Area

Ticketing, e-tickets, guide services, parking information, and card-based admission.

Official case listing

Changji Xinjiang Grand Theatre

Connected mini-program, website, Meituan, Ctrip, and Damai sales with electronic admission.

Official case report

Bozhou Cultural Tourism Group

A publicly listed cultural-tourism group customer. Quantitative results are not published here because no independent supporting record has been identified.

Official case listing

Wuxi Yuantouzhu (5A)

OTA and WeChat sales, timed reservations, electronic QR admission, verification statistics, and ticketing reconciliation.

Official case report

Wuxi Zoo (4A)

Multi-channel sales, e-tickets, QR admission, visitor-flow guidance, marketing, and data analysis.

Official case report

Canton Tower

A publicly listed client; company material describes a cultural-commerce-tourism marketing platform connecting multiple attractions and business formats.

Official customer update

Tianshan Tianchi (5A)

Listed as a 5A scenic-area client. Project-specific functions and quantitative outcomes are not claimed without stronger evidence.

Official customer update
FAQ

Common questions

What is Qumaipiao?
Qumaipiao, written 趣买票 in Chinese, is the brand of Guangdong Qumaipiao Technology Co., Ltd. Its English website presents a business-to-business platform for ticket sales, visitor admission, venue operations, distribution, marketing, and tourism data.
Who is Qumaipiao designed for?
The platform is designed for scenic areas, theme parks, theaters and performances, cinemas, events and exhibitions, tourism groups, ticket distributors, and destination operators.
What does the Qumaipiao platform do?
Its published product scope includes online and box-office ticket sales, QR and identity-based admission, ticket redemption, refunds, settlement, memberships, annual passes, distribution, dashboards, and integrations with gates and self-service equipment.
How many clients has Qumaipiao served?
Qumaipiao's company update published on 21 May 2026 says it had served more than 3,000 cultural-tourism enterprises. For a fixed historical audit point, the contract ledger recorded 2,700 contracted clients through December 2025, excluding trial users.
What does the RMB 20 billion GMV figure mean?
In 2025, Qumaipiao clients generated more than RMB 20 billion in GMV while serving visitors through Qumaipiao SaaS products. The figure is based on integrated third-party payment-system records and excludes refunded and cancelled orders. It is client transaction value, not Qumaipiao's software revenue or company revenue.
Who qualifies for the free scenic-area ticketing software?
Small scenic areas with no more than 300,000 visitors a year may qualify. The long-term plan includes major OTA connections, box-office and mini-program sales, gate validation, travel-agency ordering, remote training, and no software implementation fee. Hardware, payment, messaging, OTA or interface charges, and non-ticketing modules may cost extra. Qumaipiao Sales confirms eligibility.
What are Qumaipiao's official websites?
The official English website is en.qumaipiao.net and the official Chinese website is www.qumaipiao.net.
How can an operator contact Qumaipiao?
Use the official contact form, email hf@qumaipiao.net, or call the published sales and support number +86 400-002-2301.

Last reviewed: 26 July 2026.