The digital partner behind China's scenic areas and cultural venues
For close to a decade, Qumaipiao has helped over 2,000 scenic areas and cultural-tourism authorities move their entire operation online — from the first ticket sold to the last gate scanned.

Built for the way venues really run
Guangdong Qumaipiao Technology Co., Ltd. began with a simple conviction: a scenic area is far more than a ticket booth. It is transport, hotels and homestays, retail, dining, rides and parking — a living operation that deserves software built around all of it, not bolted onto one part.
Over roughly nine years we've grown into a full cultural-tourism SaaS provider, pairing an online ticketing and admission core with the marketing tools and on-site hardware that keep a venue running smoothly on its busiest day.
- One platform for tickets, transport, lodging, retail and dining
- Omni-channel sales and check-in across every touchpoint
- Trusted by scenic areas, theme parks, theaters and authorities
Scale earned in the field
Every figure below comes from real deployments with scenic areas and cultural-tourism authorities across China.
The principles behind the product
These values shape every decision, from how we price for small venues to how our turnstiles behave on a public holiday.
The whole venue, online
We don't stop at ticketing. Transport, lodging, retail, dining, rides and parking all belong on one connected platform.
Reliable at the gate
Software and hardware are built to work as one — QR, ID-card and facial verification that keep queues moving when it matters most.
Growth, not just admission
Memberships, combo passes, coupons and annual cards, plus a distribution network and short-video partnerships that bring in new visitors.
Rooted in real places
From Sichuan shrines to Guangdong resort forests, we tune the platform to how each attraction actually welcomes its guests.
Accessible by design
Genuinely free for scenic areas under 300,000 annual visitors — a full product, not a trial, so smaller venues can start today.
Everywhere your guests are
WeChat mini-program, official account, self-service kiosks, box office and OTA distribution — one inventory across every channel.
Nine years, one direction
We've grown alongside the venues we serve — expanding from a ticketing engine into a complete operating platform.
The beginning
We set out to replace paper tickets with a smart, marketing-driven admission core built for scenic areas.
Full-venue operations
The platform grew to cover transport, hotels, homestays, retail, dining, rides and parking under one system.
Channels & hardware
Omni-channel sales, self-service kiosks and turnstiles with QR, ID-card and facial verification came together.
2,000+ venues today
From single attractions to region-wide tourism, Qumaipiao now powers cultural-tourism operations nationwide.
Venues that trust Qumaipiao
A few of the scenic areas, gardens and cultural landmarks running on our platform.
Sambora Resort Forest
A large-scale resort forest running full-venue ticketing and admission.
Chengdu Wuhou Shrine & Du Fu Thatched Cottage
Historic cultural landmarks welcoming visitors through smart admission.
Baomo Garden & Chuanglu Resort
Classical gardens and resort parks managing tickets, rides and retail.
Guangzhou Zoo
A high-traffic urban attraction served across every sales channel.
Guizhou Village Super League
A region-wide cultural-tourism phenomenon supported at event scale.
And 2,000+ more
Scenic areas, theme parks, theaters and authorities across China.
Frequently asked
Who is Qumaipiao?
What exactly does the platform cover?
Is it really free for smaller venues?
Do you provide the hardware too?
What kinds of venues do you serve?
Bring your venue online
Tell us about your attraction and we'll tailor a walkthrough to you — no obligation.